Retail Media Experts


Guided by years of experience and over millions of $ in media spend, we know what it takes to scale brands on Amazon and DTC. We specialize in Amazon PPC, Amazon DSP,  TikTok Ads, and Reddit Ads. 

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Maximize Your Amazon & Website Growth Potential 


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Our Capabilities

Research, 

Benchmarking, and Competitive Analysis

We conduct a thorough brand and keyword market analysis, zero in on high impact keywords, and ID which competitors stand in the way of your category dominance.


Omni-Channel Retail Media Activation & Strategy

We audit your ad account, identify highest impact opportunities, develop a strategy.

Media Planning

We craft a tailored plan to get your advertising sharp and ready for scale.

Amazon Sponsored Ads & DSP Management

We  launch & manage custom-tailored Sponsored Ads and Amazon Programmatic DSP Ads.


Our Media Channels

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What is Kalitera All About?

I created Kalitera with a three part vision:

(1) Be a people-first company. In all that we do, care about the people we serve and the people we serve with. Be an extension of our clients' internal marketing teams; learning about and buy into our partners' business and vision. 

(2) Act like owners. Take radical ownership of all the brands we manage; have an ownership mentality about everything we do. 

(3) Strive for quality over quantity. Fewer clients means more attention on each client. We focus on true partnership and not treating clients as "just another client".

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Our Service Packages

Full Amazon Channel Management

Minimum en​gagement: 12 months
  • Product Launches & Promotions
  • KW Research & SEO
  • A/B Testing
  • Catalog Management
  • A+ Content
  • Media Planning & Execution
  • Sponsored Campaign Launch, Optimization, & Management
  • Weekly, Monthly, & Quarterly Business Reviews & Reporting

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Fractional Advertising Team

Minimum engagement: 6 months

  • Expert PPC Specialist
  • Expert DSP, Google, Meta, TikTok, and Reddit Ads Specialist
  • Head of Advertising (all Fractional Head of Ads services included)
  • Access to Tech Stack & SOPs
  • Advertising Department Lead  & Trainer
  • Team Coaching & Mentoring

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Amazon Advertising Management

Minimum engagement: 12 months

  • Keyword & Brand Market Share Analysis
  • Advertising Strategy & Media Planning
  • Sponsored Campaign Launch, Optimization, & Management
  • Weekly & Monthly Reports on KPIs, Trends, and Growth Opportunities
  • Quarterly Business Reviews

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Fractional Head of Advertising

Minimum en​gagement: 6 months
  • Cross-functional Alignment
  • Access to Tech Stack
  • Media Strategy
  • CAC & LTV Analysis
  • Reporting and KPI Development
  • Team Coaching & Mentoring
  • Client Strategy
  • Weekly, Monthly, & Quarterly Business Reviews

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If you need specific services, we can help...

  • Amazon PPC Management
  • Amazon DSP Management
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • TikTok Shop
  • Reddit Ads
  • Amazon SEO & Listing Optimization
  • A+ Content Creation & Optimization
  • Storefront Creation & Optimization, and more.
 
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Our Pricing

Consulting & Add-On Projects

  • All Non-Management Projects Standard $150 / Hr Rate
  • Non-Amazon Media Channel Management Standard $1,000/ Month

Management / Fractional Services

  • AMZ Full Channel ManagementStarting at $7,000 / Month 
  • AMZ Advertising Management Starting at $4,000 / Month
  • Fractional Advertising Team Starting at $10,000 / Month
  • Fractional Head of Advertising Starting at $5,000 / Month

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